ALL EYEWEAR BY ALUR
ALL EYEWEAR BY ALUR
ART DIRECTION BY SITI SYAHMINA BINTE HASHIM;
PHOTOGRAPHY, VIDEOGRAPHY BY NURUL ATHIRAH BINTE KADER MUSTAN, NURUL IRYQA SYAFFIRA BTE ROSMAN;
STYLING, HAIR & MAKE UP BY NOORSHAHIRA BINTE ABDUL RAZAK, AFIQAH SYAHIRAH BINTE MAZLAN;
SET DESIGN BY NURUL ATHIRAH BINTE KADER MUSTAN, NURUL IRYQA SYAFFIRA BTE ROSMAN, SITI SYAHMINA BINTE HASHIM
TEXT NAINA DESWAL, SITI SYAHMINA BINTE HASHIM
In recent years, the trend of a harmonious union of fashion with tradition and culture has risen, but this isn’t merely stylistic, it’s a commitment to preserving our cultural heritage and a profound expression of our collective identity. The blend between fashion and tradition allows individuals to freely explore and express their cultural and traditional identities which otherwise would be lost in the fast pace of the modern world. “If we are to preserve culture, we must continue to create it.” -Johan Huizinga. Fashion’s connection with culture and tradition evolves into more than just design.
It becomes a vessel for storytelling, forming a sacred space where the past and present collide. As designers and creatives, we are drawn to the beauty of our cultures, containing essential pieces of our past that contribute significantly to our identity. We discover customs and rituals that have produced a sense of belonging and community for many generations. We meticulously incorporate traditional motifs, fabrics, and techniques into our collections. Giving these traits a platform through our work allows us to remain a part of them rather than leaving them in the past. We breathe life into traditions that might otherwise be forgotten in the rush of globalisation.
By weaving culture into clothing, we immortalise it.
“I THINK THAT, LIKE ANY ART, FASHION IS ABOUT EXPRESSION. IT ALLOWS YOU TO EXPRESS YOURSELF AND YOUR IDENTITY THROUGH WHAT YOU CHOOSE TO WEAR.” - AUTHOR ERIN HEATHERTON.
Blending culture with dress can have a profound impact on how individuals feel empowered and connected to their roots. Clothing is not just a means of covering our bodies but a powerful form of self-expression reflecting our identity, values, and cultural backgrounds. The union of culture and dress extends beyond mere aesthetics. It is a dynamic canvas upon which individuals paint their stories and preserve their history. Each piece of clothing could reflect a symbol, a story, or a legacy. By proudly wearing clothing that represents our culture, we challenge misconceptions and educate others about our heritage. This is vital in today’s globalised society, where cross-cultural interactions are the norm. Every garment becomes a story, a piece of art, and a reminder that we are all part of an intricate tapestry of history.
“YOU CAN HAVE MORE THAN ONE HOME. YOU CAN CARRY YOUR ROOTS WITH YOU, AND DECIDE WHERE THEY GROW.” -HENNING MANKELL.
The revival of tradition goes beyond mere homage. It is a quest to create a sustainable future for those who have safeguarded these customs for generations. Artisans and craftsmen are the unsung heroes of our cultural heritage. They pour their hearts and souls into mastering ancient techniques, deserving our recognition and support. Through the medium of fashion, we build a bridge that connects them with the new generation. As we celebrate this beautiful union of fashion with tradition and culture, let us remember that the responsibility to preserve our heritage falls on all our shoulders. It’s not a task for the few, it’s a collective endeavour that requires the participation of every individual, regardless of their profession or background.
“ONE’S HERITAGE AND ROOTS IS SOMETHING TO BE PROUD OF AND CHERISHED.” -SONJA MORGAN
Today, we must strive to preserve our traditions and continue to reimagine them. Educate ourselves and those around us the importance of cultural traditions. Let us delve into the stories behind the patterns, fabrics, and techniques that define our heritage and choose products crafted by local artisans. Partaking in and commemorating cultural festivities and gatherings within our community not only provides opportunities for enjoyment but also serves as learning and appreciation. vvIt is crucial to blend tradition with the modern aspects of life. Whether it involves wearing clothings inspired by our cultural heritage or incorporating traditional recipes into our meals, every effort counts.
“LET’S TREASURE OUR ROOTS, EVEN WHEN WE’RE FAR AWAY.” -NATALIA LAFOURCADE.
The union of fashion with tradition and culture is not just a passing trend. It’s a movement that celebrates our shared humanity. It’s about preserving the essence of who we are and where we come from. As the guardians of our traditions, we must ensure that they continue to flourish. Let us remember that traditions are not relics of the past but living expressions of our identity. Let us wear our cultural heritage with pride, not as a fashion statement, but as a testament to the richness of our collective history.
“YOUR LEAVES MAY CHANGE, BUT YOUR ROOTS WILL ALWAYS BE THE SAME.” -ROSE NA.
The future is a canvas waiting to be painted with the vibrant hues of our traditions. Let us paint it boldly, guided by the wisdom of our ancestors and the creativity of the present. Together, we can ensure that our cultural heritage remains an enduring source of inspiration and pride for generations to come. This is not a call to action but an invitation to celebrate and preserve the soul of fashion - Our culture.
