CHEONGSAM:
A JOURNEY THROUGH TIME

Eyewear BENEATH__THE MASK by LU
Photography MONICA LAYARDI
Art direction CHAN RUI QING, ASHLEY
Styling ASHLEY ANN GUAN, SHARMAINE FOO JIN EN
Beauty EDELINE SURYA

Through trials and tribulations of change, we see the Cheongsam maturing over her reign since the 1920s, understanding that staying true to her roots is the best plausible solution to her problems.

REBIRTH OF AN ICON

ACT 1
INT. 1920s: THE NEW GIRL

FADE IN “Hello? Is anyone there?”

CHEONGSAM enters the scene.

She takes a step forward. Her form-fitting vessel was covered with the intricacies of recognisable Chinese motifs - florals and vines tattooed across her silky skin. Her high cylindrical collar, side slits were in full view, marking the confidence she had in shaking up society.

ACT 2
INT. 1930s to 1960s: HER GOLDEN AGE

FADE IN “I promise to be here for all of you, as long as you need me. “

CHEONGSAM takes centre stage.

She chuffs, strutting around the stage.

Her eyes close, filled with memories of both mundane daily tasks and festivities. Ladies complimented her tattoos and her silkiness.
She glows when adorned with a string of Pearls. Everyone wanted to own a piece like her. Everyone wears her
everywhere. Everyone loved her. She revels in her glory.

She was their pride.

ACT 3
INT. 1970s to 2000s: HER FALL

FADE IN

Cheongsam retreats away from the light. She falls.

CHEONGSAM
“Is anyone there?”
She repeats, in denial, startled by the silence.

CHEONGSAM
“How long more can I retain this feeling? I want this to last forever…”

CHEONGSAM
“Where’s Everyone? Who owns me now? Who wants me now?”
No one wore her anywhere anymore.

CHEONGSAM
“What’s happening? Is this the end of me?”

Her world stops.
She retreats into her shell.
  
FADE OUT

ACT 4
INT. THE PRESENT: HER REDEMPTION ARC

“Well, I’m still here, that’s all that matters.”

CHEONGSAM  enters the frame, pacing up and down. She stops herself for a moment. She’s hopeful.

She walks into the limelight. Her iconic mandarin collar and Pankou knots worn proudly. Her eyes rested on her intricate flora and ivy patterns, an unmistakable hallmark of her slinky figure.

She was no longer afraid to be herself. Shrugging, she walks out through stage right.

FADE OUT